the shaped plaque pressed with a relief image of a Wheatsheaf , a scroll bearing the "Fire & Life" strapline above the "Farmer's" brand,

Fire marks were presented to companies and individuals who invested in Fire Insurance products for display on the front of their premises. The mark re-assured early privately run Fire Brigades that their work was being paid for  – that the occupant had fire insurance cover.

This one is somewhat battered with a loss to the bottom right corner.