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An American “Work Incentive” Poster: “NEXT MONDAY”
By Willard Frederick Elmes for Mather & Company of Chicago, 1929
the polychromatic lithograph of a trumpeting herald on horseback, bearing the artist's name and printer's details, framed,
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So typical of their day in prohibition America, Mather & Co. of Chicago produced these didactic posters intended to guide and
inspire the factory and office worker as he went about his daily routine. These posters are highly collectable and command
significant prices when they appear at auction. LASSCO is glad to have acquired a collection of them comprising a good cross section of the designs produced including a number by Willard Frederic Elmes.
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