the arched top with scrollwork carved in deep relief centred by a cartouche bearing a St George's Cross,

This massive stone cresting, the ornate cap to a window bay, along with its partner (see stockcode 25403) were removed on the demolition of the impressive Edwardian stone building adjacent to, but pre-dating, the famous Art Deco "Simpsons" building on Piccadilly (currently occupied by Waterstones).